The Key to Sustaining CSR: Storytelling Strategy

Authentically communicating your organization’s impact builds connection, trust and loyalty among your employees and community. We spoke to B:CIVIC investors in marketing and communications to gather storytelling best practices that can transform your organization’s voice and expand your reach. Everyone agrees that it’s most important to:

  • Tailor your message to a specific audience
  • Connect your stories to your organization’s purpose
  • Tap into the human element of your impact

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