Words Matter: Crafting an Authentic Public Statement in Response to Issues and Current Events
November 10 @ 1:00 pm - 2:00 pm MST
Crafting an authentic public statement in response to issues and current events.
Issues of racism, climate justice, protest, tragedy and other social and political events are no longer the domain of the social sector alone. Increasingly consumers and employees demand companies respond to and use public platforms to invite transparency and accountability into their actions. But performative, formulaic and tone-deaf responses are more damaging than staying silent. This workshop is designed to help CSR professionals guide their companies through the do’s and don’ts of crafting an authentic public statement.
- Criteria for when to respond and when to stay silent
- Using your CSR/ESG commitment and values as a guide
- Elements of an authentic statement
- Getting leadership buy-in
- Translating your statement to different communications platforms
- Actions and follow-up after a statement is made
- Examples of statements that resonate
Co-Founder & Principal
Sarah Hogan (she/her/hers) is Barefoot PR’s resident word nerd and co-founder. Sarah has been telling stories since before she knew how to hold a pencil. One of her earliest memories is as an impatient 3-year-old urging her mom to write down the poems she had in her head.
Sarah has channeled this lifelong passion for storytelling into a career in PR and community investment. She currently leads Barefoot PR’s Research-Based Messaging work and contributes to the strategy we build for clients through Communications Roadmaps. She has a knack for writing passionate op-eds and believes Corporate Social Responsibility is systems change.
When she is not at work, you can find Sarah reading long articles on her iPad, listening to podcasts, championing Denver’s creative community or building Legos with her son Andrew. She is married to Matt the Engineer and is dog mom to Birdie the goldendoodle.
Co-Founder & Principal
Cori Streetman (she/her/hers) is Barefoot PR’s co-founder and chief executive in charge of making the dream work. Cori has been learning through life experience since she left home to travel the world at 19. From teaching English in Peru to studying cultural anthropology in West Africa, Cori has a knack for relating to and understanding people.
Cori’s sense of adventure led her to build a company where heart is valued alongside expertise, and where we are all in together. Cori manages Barefoot PR’s operations and leads the team in turning strategy into reality for clients. Cool under pressure, Cori is skilled at helping clients navigate difficult situations. She is also an expert matchmaker, helping clients connect purpose with passion through nonprofit and civic board service.
Cori continues to travel the world with her husband, Tyler, and two kiddos, Brayden and Jacob. You can also find her dancing to Widespread Panic and sharing her passion for creating a better Denver through volunteer board service.