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2018 Cone/Porter Novelli Purpose Study Webinar
June 20, 2018 @ 11:00 am - 12:00 pm MDT
2018 Cone/Porter Novelli Purpose Study: The Need-to-Know Data & Insights
Webinar, Jun 20 2018 1:00 PM – 2:00 PM (EST) (11:00 AM – 12:00 PM MST)
Join Cone to learn about the findings and insights from the newly released 2018 Cone/Porter Noveli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
• Alison DaSilva, Executive Vice President, Purpose/CSR, Cone
• Whitney Dailey, Vice President, Marketing/Research & Insights, Cone