The following exerpt is by Scream Agency, B:CIVIC member.

This article was originally published on June 26th

“Purpose drives innovation, connects individuals with a common ethos and validates almost any struggle. It is with a purpose-driven statement, that any individual or company can disrupt and make a lasting impact on an audience. It sounds like a no-brainer, but how do we craft and communicate our purpose?

Wehner explained that articulating your purpose can be difficult since purpose is often abstract and associated with how we feel. Wehner took us through a few exercises that helped us define who we are as individuals based on interests, skills and our outlook on the world. He also had us explore times in our lives where we have felt fulfilled and times where we have felt lost. It is in these moments of reflection that we can pull out what we need as individuals to be happy, how we connect to people and the community and ultimately, why we do what we do.”

Read the full article here.