“It’s not marketing’s job to tell you the truth.  It’s marketing’s job to get you to buy something.  Sometimes its just some crappy product or service. Sometimes its the church down the street with the cool young pastor and rock band.  Sometimes it’s working for your organization.”

Read the full article here and don’t forget to watch the video below!


Thanks to B:CIVIC founding member, Chris Sautter from Pinnacol Assurance for sharing the article!