“2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations – from water conservation to supply chain transparency – recently, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for. ” – Cone Communications
Cone Communications, a leader in CSR market research recently held a webinar to wrap up the 2017 year, a time when CSR was defined, social movements grew in size and strength, and requests for transparency among all businesses started to become the norm.
The webinar featured, A Year in CSR: The Top 10 Trends of 2017. It can be viewed here, after registering for the event, you will immediately be redirected t
o watch it. This webinar discusses the top 10 trends published by TriplePundit, this article can be found here.
The webinar title, featured elements from their complete research, 2017 Cone Communications CSR Study features key findings like:
63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation
78% want companies to address important social justice issues
87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs
To view the webinar on the complete 2017 CSR Study Click Here.