See the Denver Post story by Emilie Rusch on FirstBank’s new leadership team and slogan
Here at B:CIVIC we know good works. Our members also know that being philanthropic, as well as being socially and environmentally responsible, offers companies competitive advantages, and also creates better communities. FirstBank, a B:CIVIC member company, shows that understanding in rolling out their new company slogan, “Banking for Good.”  The slogan may be new but it underlies the bank’s longstanding business and community involvement values. “Giving back to the community means more to us than just writing checks. It’s dedicating our time and energy, and volunteering and serving on boards and committees to help charitable causes….make a deep and meaningful impact. We have a responsibility to support these organizations while helping communities thrive,” says Jim Reuter, CEO, FirstBank on their company website.
FirstBank’s “Banking for Good” mantra is evident in what they work to do for their customers, communities and their employees. You get a clear idea of this through the stories they share. We applaud FirstBank and know that their new slogan reflects what they’ve stood for and have been doing all along. And not surprisingly, FirstBank was also recently named a 2017 Top Workplace in a special
Denver Post-initiated research project.