A recent trend in company volunteering is to plan service projects and invite not just employees, but also customers and the community at large to participate. Xcel Energy sent out the email below to its customers this week inviting participation in the September 6th Day of Service that they are sponsoring with CBS4 and Serve Colorado. This is a great way to partner and raise visibility for all three organizations while doing projects to make a difference in the community. It’s also a great way to engage with customers and strengthen reputation and loyalty.
What can your company do to engage a broader base for your volunteer efforts and further enhance your customer relations?
“Welcome to the Xcel Energy Day of Service volunteer site!
Saturday, September 6, 2014 will be Xcel Energy’s 4th annual Day of Service. We are partnering with Serve Colorado and CBS4 in honoring the anniversary of 9/11 by supporting our communities with over 2,000 volunteers who will be volunteering at almost 60 sites. And you are invited to join us!
Our projects are listed below – find one that interests you and come join us! There’s something for everyone. You can click on any individual project for additional event details. Projects are filling up quickly, so if your first choice is full, please consider others that still need volunteers. And be sure to watch CBS Channel 4 for project highlights and event information.
Most projects will run from 8:00 a.m. to 11:00 a.m. If start or end time is different, time will be listed with the event.
Let’s all work together to make a Positive Effect in our communities!”
Points of Light Executive Director Jackie Norris and Feed Founder Lauren Bush Lauren discuss the most community-minded S&P 500 companies. They speak with Trish Regan and Adam Johnson on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
The Civic 50, an initiative of Points of Light, in partnership with Bloomberg LP, honors the 50 most community-minded companies in the nation each year as determined by an annual survey.
Benchmarking and sharing the best practices of community engagement offers companies that participate in The Civic 50 a roadmap for using their time, skills, and other resources to improve the quality of life in the communities where they do business.
Survey opens Monday, June 2nd and closes on Friday, August 15, 2014. Companies with annual revenue of $1 billion or more are eligible for consideration.
For example, in 2013, the top 5 companies based on organizational commitment which measured the scope of a company’s community engagement program, broad-based employee involvement, community investment, advocacy and leadership were:.
1. Morgan Stanley
2. Capital One
3. Bank of America
4. Apollo Education Group.
Click here to view all the 2013 CIVIC50.