September 20, 2017
In today’s society, there’s no question corporate growth through social responsibility is table stakes. Nearly nine-in-10 (86%) Americans believe companies should do more than simply make a profit but also operate responsibly to address social and environmental issues. Yet, a company’s role in society is becoming even more multidimensional. In fact, more than three-quarters of Americans (78%) believe companies should also stand up for important social justice issues like the refugee crisis and LGBTQ rights. So how can companies not only navigate this new reality, but gain brand enthusiasts and advocates along the way?
Business owners, leaders and professionals should plan to attend the B:CIVIC Summit, designed for all leaders who want to integrate more business growth through social responsibility and philanthropy.
Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications will be the B:CIVIC Summit’s first keynote luncheon speaker, who will tap into the agency’s three-decade leadership in the space to give an insider’s look at this complex landscape. She guides agency brand strategy, marketing and thought leadership. With a strong background in CSR, sustainability and social impact issues and deep understanding of Cone’s mission and culture, Whitney positions Cone for growth while furthering its three-decade legacy as a pioneer in corporate social responsibility (CSR) communications.
For more than six years, Whitney has led the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2017 Cone Communications CSR Study, 2016 Cone Communications Millennial Employee Engagement Study and the 2015 Cone Communications/Ebiquity Global CSR Study. Through the creation of three global studies surveying 10,000 individuals in 10 countries globally, Whitney has a deep understanding of the cultural and geographic nuances of consumer demands for CSR across the world – and has fostered an extensive network of global experts to tap for additional insights.
Whitney has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. The output of this is original and thought provoking POVs in industry publications and content for Cone’s weekly “Prove Your Purpose” newsletter and blog as well as a number of industry speaking engagements.
This is the second annual Summit for B:CIVIC, an organization begun just three years ago as a strong and growing force of business leaders who are as passionate about giving back as they are about running smart, successful companies. The 2017 B:CIVIC Summit is the organization’s largest conference each year, designed to cultivate more effective social impact champions, leaders and practitioners, and motivate people to take action to make positive change within their companies and the community. Created to serve as a catalyst for building capacity in the community with people who know that for-profit business is a powerful force for social change, the conference brings together the best and brightest minds together to elevate shared knowledge, best practices, national trends, local recognition – and thought leadership throughout the community.
The B:CIVIC Summit luncheon will begin first with a buffet starting at 11 am; the lunch program will begin promptly 11:30 am. The luncheon program finish at 1:15 pm; workshops, and more speakers will be offered in the afternoon, and a late afternoon reception will complete the event. Full tickets and details.
Check out our next posting about Mark Feldman and Nikki Korn from Cause Consulting! They too are speaking at this year’s luncheon.
B:CIVIC, University of Denver, Denver Metro Chamber, TIAA and DaVita Launch First-Ever Business Engagement Survey
In Colorado, businesses are playing an increasingly significant role in addressing the complex issues facing our communities. Corporate giving, business engagement in the community, employee volunteering, disaster relief, and much more serve as vital contributors to the social sector and deliver significant value to both the business and to society. The majority of companies today report that community involvement contributes to many key business goals, including improved reputation, stakeholder value, and the attraction and retention of employees.
In fact, according to Cone Communications, a national organization focused on CSR for the last three decades, nearly nine-in-10 (86%) Americans believe companies should do more than simply make a profit but also operate responsibly to address social and environmental issues. Yet, a company’s role in society is becoming even more multidimensional.
We also know that businesses in Colorado deserve recognition for being so civic minded, no matter the size and industry. So, for the first time, we are collecting data about the spectrum of businesses engaged in the community, alongside stories to better understand the methods, impacts and best practices behind the work often referred to as corporate social responsibility (CSR). This research is also designed to better understand the motivation and business case behind community engagement, and to identify opportunities and challenges to increase business community engagement.
B:CIVIC has partnered with TIAA, the Denver Metro Chamber of Commerce, the University of Denver and DaVita to develop the Companies Impacting Communities in Colorado Report. This study, collected and analyzed by Corona Insights, will be the first look into the scope of corporate social responsibility (CSR) and business philanthropy in Colorado. Measuring all aspects of business philanthropy and community engagement, we will inventory how companies give (dollars, employee time, Board service, etc.), for which issues (education, food scarcity, etc.), and in what ways businesses are also aligning their giving with their business goals. We believe this work and information is crucial for cross-sector community problem-solving, and the information will be aggregated so no company information will be shared; and the information will become available throughout our community in 2018.
Businesses of all sizes across industries will be invited to participate in this survey, and Corona Insights will ensure privacy of information, as we invite you to participate in this survey and to help us understand our collective work and impact.
If you are a business in Colorado, look for the invitation from Corona Insights. Each will have a unique identifier, and you don’t have to fill out all the information. All surveys are due by Wednesday, November 8, 2017.
The data and insights will be shared with all respondents and through the partnering organizations in Q1 of 2018. Join us to tell the story of business philanthropy and community engagement throughout our state!
For more details or questions, or if your business wants to be included, call us today at 720.428.7000.
Being ranked one of the “Most Admired” companies in the world by Fortune magazine is a prominence few in Colorado experience, and it’s particularly of interest to B:CIVIC since social responsibility is identified as one of the nine key metrics for the world’s most admired list. And among the handful of Colorado companies named to Fortune’s 2017 list are three who are our B:CIVIC members: Ball Corporation, DaVita, and DISH.
All three companies have been highly proactive in responding to the recent major storms in Texas, Florida and the southeast, and are leaders in other areas of corporate citizenship and community engagement.
Ball is working with the CAN’d Aid Foundation to provide clean drinking water to U.S. communities in the wake of disasters. The company is donating one million aluminum cans to the CAN’d Aid Foundation, which will be filled with water at Oskar Blues Brewery facilities and distributed to communities in need. Ball Foundation has been a Disaster Responder member of the American Red Cross since 2014, and Ball and its employees have contributed more than $1 million to the Red Cross since 2013.
For the second consecutive year, Ball earned a perfect 100 percent score on the 2017 Corporate Equality Index, a national benchmarking survey report on corporate policies and practices related to LGBT workplace equality. It is administered by the Human Rights Campaign Foundation. Ball is one of 517 major U.S. businesses that received top marks.
Ball Corporation’s 2017 “Let’s Can Hunger” campaign, now in its fifth year, set an all-time record by raising 1.5 million meals for communities in need throughout the U.S., Canada, and Mexico. Over two weeks, Ball employees donated 269,655 pounds of canned food, as well as $332,000 in monetary contributions. If you haven’t already seen it, take a look at their fun and inspiring video.
More on Ball Corporation and their corporate citizenship.
Prior to the storm Irma hitting land, DaVita took a proactive care approach by enabling their patients in areas of Southwest Florida to get dialysis ahead of the storm. Centers were also helping to communicate evacuation information to patients and worked to coordinate with other dialysis and healthcare providers to try to ensure the continuation of care during and after the storm.
With the enormous destruction wrought by Irma, DaVita’s initial priority was accounting for patients and employees, and assessing facilities. The company used social media channels to good effect during the power outage to inform patients about dialysis facilities that were open, and various DaVita facilities accepted patients without appointments, no matter what type of insurance the patient has.
DaVita has also contributed to the American Kidney Fund and the National Kidney Foundation which offers financial assistance to patients and their families who affected by Hurricane Harvey.
DaVita employees are also playing a key role to help. Read the DaVita blog for a view of DaVita Dallas areas teammates rallying to the aid of their fellow Texans and patients in Houston in the wake of Harvey.
DISH has a pre-emptive approach to responding to communities and customers affected by the recent major storms, and their forward thinking has helped first responders in Texas. They partnered with the Information Technology Disaster Resource Center (ITDRC) to provide broadband services to seven disaster relief hubs and shelters and to help provide a communications hub for first responders. They also mobilized their work with Team Rubicon, a non-profit for military veterans who work with first responders. Together with ITDRC, DISH Cares has donated more than 245,000 hours of internet and television services to disaster relief efforts since 2015.
All this mobilization of services requires people with technical skills. DISH understands the need to nurture STEM learning and to attract more women to the field. Here in Denver, their philanthropic work with Girl’s Inc in Denver shows how a commitment to opportunity, coupled with a generosity in funding can make a difference to inspire girls in the STEM fields. See more on those efforts on the DISH web site and look for their Girls Inc video.
Businesses are a fast-acting, powerful force for good, especially after tragic disasters like Tropical Storm Harvey. They mobilize communications, networks, product distribution, fundraising, and people quickly, because we are made of people who care passionately about one another, and find collective solutions with nonprofits, organizations, and public service professionals.
We also know it’s not just the immediate efforts that matter; we want to help with rebuilding for people, families, and communities.
Across the nation, corporations have pledged more than $100M and are stepping up with other efforts to help people across Texas.
Colorado businesses are leading the way, from direct donations and employee matching, to sending product, volunteers, and medical staff. Hundreds of CSR professionals across industries have been called to action to place hurricane relief at the top of their companies’ intranet sites and refocus internal communications to thousands of employees to provide ways to help and engage people. Golf tournaments, telethons, fundraisers, employee matching campaigns – and more have been redirected to help those in need in Texas.
A few examples among the many companies showing the power of good:
Kaiser Permanente has donated $1 million to relief efforts for Hurricane Harvey victims. Half of the donation will go to the American Red Cross to address immediate recovery needs, and $500,000 will go to Mental Health America of Greater Houston to provide mental health and emotional support for those affected by the storm.
The RK Foundation has expanded their workplace giving campaign by matching any donations their employees make to a non-profit that will help the victims of the hurricane and related flooding. Their employees are invited to choose which charity to support, i.e. food bank, animal welfare, disaster relief, etc., and RK Foundation will match the funds. Employees have until September 15 to make a donation.
QEP is making a corporate contribution of $25,000 and opening an employee donation site with the Red Cross and matching employee gifts at 50%.
Xcel Energy is donating more than $100,000 to the American Red Cross and matching employee gifts between $50-$750 at 100%.
CH2M is contributing $70,000 to the Red Cross, directing their net proceeds from this week’s golf tournament.
Western Union is waiving money order fees across the U.S. to Texas, and already has donated $30,000 to the Red Cross, and matching WU agents’ donations.
Janus Henderson Investors made an immediate donation of $10,000 and deployed a 2:1 match on all employee donations to the Red Cross and Save the Children.
Local television stations 9News, KMGH, CBS4, FOX31, Telemundo and KDVR all joined forces with TeleTech for an all-day telethon Wednesday that answered more than 3,500 calls, raising $260,000 for the American Red Cross. Corporate donations added another nearly $250,00 including from IMA Financial Group, Level 3 and DCP Midstream. IMA activated their company Red Cross microsite to help associates donate to fund relief.
With more than 100 centers and 7,000 patients in Texas, DaVita teammates have been working non-stop to provide medical care, and with medical staff the company is providing from across the country; and they expanded their call center capabilities, creating and implementing a patient triage process and delivering basic supplies – toothbrushes, toothpaste, blankets and more.
DISH Cares mobilized their command center with Information Technology Disaster Resource Center (ITDRC) to provide broadband services to seven disaster relief hubs and shelters, and as a communications hub for first responders. They also mobilized their work with Team Rubicon, a non-profit for military veterans who work with first responders.
Johns Manville made an immediate donation of $50,000 and is matching dollar:dollar for employee contributions.
First Western Trust has already begun a $5,000 challenge grant with its employees and Great-West, Suncor, and many others are raising dollars, providing ways to give to their employees, and dozens of companies are matching employee gifts and launching microsites with information.
Ball, MillerCoors and Oskar Blues donated thousands of cans of important water. As a Disaster Responder sponsor of American Red Cross, Ball provided additional funding to prepare for the storm and aid in the relief efforts, and their employee donations to ARC and are being matched.
And, Little Pub Company is leveraging their network to partner with Gosling’s Rum for a “Make the Hurricane Pay” fundraiser. For every hurricane or other Gosling’s drink, $2 will go to aid the relief effort.
Now, that’s the power of good.
Congratulations to IMA Financial Group for being named the upcoming National Philanthropy Day 2017 Large Business of the year, and to all nominees and award winners!
National Philanthropy Day will be November 9, and we encourage businesses across the community to attend. IMA joins CoBiz Financial, named last year’s Large Business of the Year, among the prestigious list of companies, organizations and individuals honored in this important annual tradition.
B:CIVIC is proud to be involved with the Association of Fundraising Professionals for this event, serving on their Steering Committee, and in so many judges representing B:CIVIC including Board members Jack Fox, The Fox Company; and Demesha Hill, Janus Henderson; and members including Emily Robinson, FirstBank; Steve Bangert, CoBiz Financial; Andy Boian, dovetail solutions; Tom Brinegar, PEAK Resources; Kelly Brough, DMCC; Charlie Kercheval, Alpine Bank; and Kristin Stork, BHF&S.
Telling Your CSR Story
Empathy, sorrow, awe, admiration—emotions such as these —or any emotion plays a central role in telling your story. Cori Streetman and Sarah Hogan of Barefoot PR (shown to the left in the first picture) assert that when describing your CSR programs, it is crucial to convey an emotional connection with your audience, along with a point that spurs further interest or action. This was among the nuggets of best practices that Cori and Sarah shared with B:CIVIC members at our August 30 Working Lunch, “Telling Your CSR Story,” hosted at CoBiz Financial. Barefoot PR, which brands itself as “public relations with purpose” brought a particularly relevant perspective to the program. The Working Lunch attendees, who represented CSR and communication professionals from many companies, also engaged in interactive exchanges to put the ideas from Barefoot PR into play.
Cori and Sarah covered a lot of ground in their presentation, and we can’t convey all their insight here, but a few interesting points of advice include:
Audience drives the story: Always consider who you are trying to reach and why, as that should color what you write or say.
Consider perspective: Think about the various perspectives you could write from, whether that is the perspective of the employees involved in your CSR initiative, the people being helped and touched by your company’s engagement, the nonprofit staff energized to see they are not alone in the desire to help, the respect of your HR department when they see the influence that CSR plays in attracting attention from potential talent, or the viewpoint of a company vendor.
Small is good: Embrace the reality that small blurbs may be better received than a story that shares all aspects and facts of a program. Besides, you can repurpose a story later with a new angle and emphasis.
Follow the formula: Picture + Promise + Proof = Story. Tell the facts of who, what, how many (the Picture), etc., plus, give the reason for your company program, its commitment, its values (Promise), and then give the emotional connection of how the initiative made a difference in the world or someone’s life (Proof).
If you missed this program, watch for one of our future working lunches for B:CIVIC members. And if your company isn’t already a member, consider joining today.
There’s been a lot in the news lately about developing women’s opportunities in technical and science-based industries, so we wanted to share what Xcel Energy, a B:CIVIC member, has been involved with to help grow the pipeline of STEM talent.
This summer, 40 Xcel Energy volunteers helped implement a successful Energy Week for the Girls Inc. of Metro Denver Eureka! program. Through hands-on STEM learning opportunities, field visits, and service projects, Eureka! aims to build girls’ confidence and skills.
The program included tours of the Cherokee power plant and the Xcel Energy operations center in Golden, as well as a service project where 30 Girls Inc. participants worked alongside 20 Xcel Energy employees to build bikes which were donated to 31 first and second graders at Girls Inc.
The bike build took place in partnership with Wish for Wheels , and CBS4 Denver covered the story, capturing images of lots of happy girls. Energy Week also gave the girls and volunteers an opportunity to explore educational stations at Metro State University, where the girls learned about solar energy, wind energy, circuit kits and electric safety.
The Girls Inc. Eureka! program is an intensive five-year STEM-based program. Xcel Energy, not only supports the Girls Inc. Eureka! program with a $25,000 grant but also with significant volunteer time. And Liz Gardner, Xcel Energy’s social investments representative, serves on the Eureka! advisory panel.
B:CIVIC Expands Board, Reflecting the Increasing Influence of Business Philanthropy
and Corporate Social Responsibility
At its recent meeting, members of the B:CIVIC Board of Directors named four new board members, a move reflecting the growing force of businesses involved in implementing and shaping corporate citizenship. New board members include D.J. Close, Village Giving Manager, DaVita; Brandy Radey, Senior Advisor, Sustainability & Communications, Suncor; Patrick Riley, Senior Vice President, North Market; FirstBank; and Shanda Vangas, Community Investments and Partnership Manager, QEP Resources. DaVita, Suncor, FirstBank and QEP Resources are each Founding Member companies.
The four new board members join 12 other directors. Representing healthcare, energy, banking, business services, engineering, finance, insurance, real estate, restaurants, law, and business and philanthropic associations, the board’s expanding reach brings additional influence and voice to business social responsibility. “The expansion of our board deepens our ability to lead and fulfill our mission with exemplary companies, and is a testament to how important business philanthropy and community involvement is for Colorado,” said Lori Call, B:CIVIC Board Chair, and Stakeholder Operations Leader, Kaiser Permanente.
“The expertise of our new board members, alongside our existing board, is significant as we undertake new initiatives and show the positive impact that companies are making in our community,” said Fred Baumann, Partner, Lewis Roca Rothgerber Christie; B:CIVIC Vice Chair, and Chair, B:CIVIC Nominating Committee.
D.J. Close, Village Giving Manager, DaVita
Brandy Radey, Senior Advisor, Sustainability & Communications, Suncor
Patrick Riley, Senior Vice President, North Market; FirstBank
Shanda Vangas, Community Investments and Partnership Manager, QEP Resources
Board Chair: Lori Call, Stakeholder Operations Leader, Kaiser Permanente
Board Vice Chair: Frederick Baumann, Partner, Lewis Roca Rothgerber Christie LLP
Board Treasurer: John Dowling, CPA, President, Audit Labs Ltd.
Board Secretary: Demesha Hill, Community Relations Manager, Janus Henderson Investors, and Managing Director, Janus Henderson Foundation
Directors (excluding the new directors shown above):
Mark Berzins, Founder and Lead Dog, Little Pub Company
Jack Fox, President, The Fox Company and Founding Board Chair
Joey Ham, Senior Manager, Global Partnerships, Western Union Foundation
Kate Lyda, Philanthropic Services Officer, The Denver Foundation
Alexis Owen, Director of Brand, First Western Trust
Ruth Rohs, Vice President, Corporate Communications and Executive Director of the IMA Foundation
Ellen Sandberg, Executive Director, CH2M Foundation and Vice President, Community Investment, CH2M
Kirsten Vermulen, Program Director, Denver Metro Chamber Leadership Foundation
B:CIVIC Board of Directors
Be Strategic: Eight Reasons To Enroll in the Certification In Corporate Social Responsibility Program Which Begins August 30.
August is already here, so it’s not too early to think about what you or someone you know can do this fall to gain knowledge of best practices to deliver value to your company and the communities it serves.
Businesses are seeing the need to evaluate their success on the “triple bottom line” – their impact on people and the planet, as well as making a profit. And consumers are expecting this.
In response, B:CIVIC is pleased to offer the second year of the Certification in Social Responsibility (CCSR) program in partnership with the Center for Education on Social Responsibility (CESR) at the CU-Boulder Leeds School of Business. The fall semester begins August 30.
Eight reasons why you or someone you know should enroll in the CCSR program:
- It equips you with the knowledge to advance your company and career.
- It focuses on the essential CSR core competencies everyone must know.
- It’s local, so there is no out-of-state travel time or expense.
- It’s compressed, it’s just once a week (for 14 class sessions).
- It costs substantially less than most other programs. And, if your company is a member of B:CIVIC, you receive an additional $500 discount.
- You’ll gain access to guest speakers, instructors, peer networking, and best practices.
- Topics include CSR strategy, sustainable business, HR and culture, stakeholder relations, and CSR reporting and measurement.
- It’s beneficial to those changing careers and those looking to move ahead.
The program will be held at Leeds, and students who are with B:CIVIC member companies receive a $500/person tuition discount. Whether you are an experienced CSR professional or wanting to make a career change, this certification program will further your knowledge and network.
Get the certification for yourself, or share this with someone you know or work with, who wants to make a difference, and to grow and learn alongside other great professionals!
Read more, apply or complete a brief interest form.
Initiative designed to help communities impacted by disasters over the next three years
Pictured left, B:CIVIC members Chris Chavez, Ball Corporation; and Gloria Schoch, MillerCoors join Gino Greco, American Red Cross of Colorado & Wyoming to celebrate Ball and MillerCoors commitment to providing drinking water to communities impacted by disaster.
When disaster strikes it takes the efforts of many to respond to a community in crisis. As a way to help meet basic needs of those impacted, Ball and MillerCoors are joining forces to make canned water available, using cans produced by Ball, packaging donated by Graphic Packaging International, and water provided and distributed by MillerCoors. During this year’s hurricane and summer storm season, this water will be made available to requesting relief agencies, in coordination with the Red Cross, to ensure that clean water can be provided to people in need when disaster strikes.
Additionally, The Ball Foundation, the company’s philanthropic arm, financially supports the Red Cross in advance of major disasters as a Disaster Responder member. Funding ensures the Red Cross can respond immediately with comfort and care whenever and wherever disasters occur, help families during the recovery process, and ensure communities become better prepared for the next disaster.
MillerCoors also has a long history of providing financial support to Red Cross dating back prior to the launch of MillerCoors in 2008. Leveraging its employees’ time and talent to produce and distribute clean water is the next step to better provide help to communities in need.
“The Red Cross depends on the generosity of its donors to fulfill its mission,” said Harvey Johnson, senior vice president, Disaster Cycle Services. “Ball’s and MillerCoors’ donation of canned water will help ensure that the Red Cross is prepared to provide the necessary care to disaster survivors who are in critical need of support and supplies after a disaster strikes.”
”Ball is proud to partner with MillerCoors to provide relief to communities when they are most vulnerable,” says Chris Chavez, director of global corporate citizenship and corporate relations at Ball. “By working together with the Red Cross, our companies will be able to get clean drinking water to more people and make a difference in the lives of those affected by disasters.”
“At MillerCoors, one of the things we pride ourselves on is being a quality corporate citizen, and our partnership with Ball and Red Cross will allow us to do that on a higher level,” said Karina Diehl, director of community affairs. “Providing clean water to communities enduring a crisis will aid in recovery and hopefully give some sense of comfort to those in need.”
Each year, the Red Cross responds to nearly 64,000 disasters across the country, including home fires, hurricanes, floods, earthquakes, tornadoes, and wildfires. Red Cross services are provided to people in need of assistance at no cost and regardless of income through the generosity of Red Cross donors.